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For Immediate Release

JUNE 18, 2007

Media Release

ARCTIC ANIMALS FROM BOWMANVILLE ZOO TO VISIT SCIENCE NORTH THIS WEEKEND

SUDBURY, ON – As part of a provincial initiative designed to help organizations enhance their tourism products, Science North will be bringing live animals in from The Bowmanville Zoo on June 23rd and 24th. Among the Arctic animals being brought to Science North for the weekend are an adult Arctic wolf named “Arthur” and an adult reindeer. This event complements Science North’s new polar exhibition, Ends of the Earth: From Polar Bears to Penguins, and is included with science centre admission – free for Science North Members. Ends of the Earth is also included in science centre admission.

Presentations are scheduled in Science North’s Inco Cavern for noon, 1:30 and 3 p.m. on both days. The 30-minute presentations will be about Arctic animals, their lifestyles, and adaptations for survival in their harsh environment. There will be a question and answer period afterwards and an opportunity to have pictures taken with the animals.

Science North will broadcast its June 23-24 Arctic animal programming to the Cochrane Polar Bear Habitat in real-time over the internet using a webcasting studio, with the goal of enhancing the visitor experience at both facilities and attracting more visitors. The webcasting studio at the Cochrane Polar Bear Habitat will be in operation until September 3, 2007, when a new attraction will be chosen to broadcast programming to, and from, the webcasting studio at Science North.

The Minister of Northern Development and Mines announced a $90,000 investment by the Ontario Ministry of Tourism in the webcasting project in early May. The funding is part of the province’s Celebrate Ontario initiative, a one-time $4-million project that will help renew and revitalize the province’s existing festivals and events, with the goal of helping organizations enhance their products by creating new experiences to attract residents and visitors to Ontario.

About Ends of the Earth
Ends of the Earth: From Polar Bears to Penguins is a 600 square metre (6,000 square foot) travelling exhibition developed and produced by Science North. Ends of the Earth takes visitors from one end of our globe to the other to explore the fascinating (and cold!) worlds of the Arctic and Antarctic, through interactive and artifact-based exhibits and multimedia experiences. It explores the unique nature of the Earth’s polar regions, the current science being undertaken there, and these regions as indicators of climate change on our planet. Ends of the Earth made its world debut to the visitors at Science North on March 1, to coincide with the start of International Polar Year and will remain at Science North until September 3, 2007, when it will embark on a North American tour. It has already been leased by five other science centres and museums across North America including the Fernbank Museum of Natural History in Atlanta (2008), the Academy of Natural Sciences in Philadelphia (2008), and the San Diego Museum of Natural History (2011). Over the five year anticipated run of the Ends of the Earth tour, Science North expects to lease it to 12 venues from North America and possibly around the world.

Supporting Sponsor of Ends of the Earth is Quark Expeditions (www.quarkexpeditions.com). Ends of the Earth is funded by the Northern Ontario Heritage Fund Corporation, and the Government of Canada through FedNor and the Canadian Heritage programs.

For more information, please visit http://sciencenorth.ca/zoo. For more information onEnds of the Earth: From Polar Bears to Penguins visit http://sciencenorth.ca/polarbearstopenguins on the web. For more information about the Bowmanville Zoo, visit www.bowmanvillezoo.com. For more information on the Cochrane Polar Bear Habitat, visit [ http://www.polarbearhabitat.ca ]www.polarbearhabitat.ca.

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Nancy Griffin
Marketing Specialist, Media & Communications
Science North
100 Ramsey Lake Road
Sudbury, ON P3E 5S9
(705) 522-3701, ext. 276
[ mailto:griffin@sciencenorth.ca ]griffin@sciencenorth.ca

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Media Contact:

Christine Catt
Marketing Specialist
Science North & Dynamic Earth
(705) 522-3701 ext. 227
catt@sciencenorth.ca
sciencenorth.ca

Science North is an agency of the Government of Ontario and a registered charity #10796 2979 RR0001. Dynamic Earth is a Science North attraction. IMAX® is a registered trademark of IMAX Corporation.

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