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For Immediate Release

APRIL 25, 2007

Media Release

NEW CENTRE IN BARBADOS HIGHLIGHTS THE CONCORDE EXPERIENCE

Reich + Petch Design International and Science North Head Creative Team

SUDBURY, ON – Barbados Concorde Experience, a new interactive visitor centre, was officially opened April 12 in Barbados at the Grantley Adams International Airport. Created for the Barbados Tourism Investment Corporation by a Canadian team, Reich + Petch Design International in partnership with Science North Enterprises, the centre offers the unique opportunity to discover what it was like to be one of the privileged 100 passengers on the luxury Concorde airline. The Canadian team worked through Canada’s High Commission office in Barbados to secure the project contract, and worked with a team of local partners to complete the experience.

Visitors enter the Centre through a recreated departure lounge at London’s Heathrow Airport. Then they are allowed to board the actual Concorde, meet the resident engineers and learn about the aircraft’s unusual features – in particular, its cruising speed of Mach 2 (1522.4 mph) at an altitude of 55,000 feet that made it possible to reach Barbados in approximately four hours.

The iconic Concorde is the world’s fastest supersonic commercial aircraft, which commenced scheduled service in January 1976. The 30-year-old Concorde 212 G-BOAE, built by British Aircraft Corporation in Filton, U.K. and loaned to Barbados by British Airways is the focus of the newly opened centre. Concorde’s chartered flights from London to Barbados commenced in 1982, making the Carribean island one of the most sought after high-end winter holiday resorts, visited by famous guests including Elton John, Keith Richards, Princess Margaret and Queen Elizabeth II.

“This is the only Concorde Centre in the world, which permits visitors into the aircraft’s interior, so it’s certain to be enormously popular”, said Whit Petch co-founder of Reich+ Petch. “We’ve been involved with a number of aviation museums around the world but the thrill of this project has been recreating the heady experience of the Concorde.”

The 28,000 square foot Centre building resembles an aircraft hangar. As part of the experience, in the introduction zone, visitors learn about man’s fascination with flight from Greek mythology to the first passenger jetliners, including Chuck Yeager’s record-breaking supersonic flight. In Flight School, people can try piloting the Concorde, with its distinctive needle nose. In the interior of the plane will be some interesting memorabilia left behind by famous passengers – Keith Richards’ acoustic guitar and the Gold Cup, Barbados’ prime thoroughbred racing trophy.

A total of twenty Concorde aircraft were built in Filton, England by the British Aircraft Corporation and in Toulouse, France by Sud-Aviation. Concorde’s last flight was on November 26, 2003. Other BOAC Concordes are located in East Fortune, Scotland, Manchester Airport, UK, Filton Airport, UK, Intrepid Air and Space Museum, New York, and Museum of Flight, Seattle in the U.S.

Engineered for Speed Light and Sound Show
Science North in Sudbury, Ontario is responsible for designing Engineered for Speed, a six-minute multimedia object theatre show. The light and sound show uses a combination of special effect lighting and audio, archival footage, diagrammatic images and animations, which are projected on the outside skin of the Concorde. The show dramatizes the amazing engineering feat that produced this sleekly beautiful aircraft and features the sound of the sonic boom for which it was justly famous.

“Science North is pleased to have collaborated with Reich + Petch Design International on this exciting project”, commented Guy Labine, Director of Business Development at Science North. “Science North Enterprises creates immersive multimedia experiences for educational and entertainment venues world-wide.”

Other recent projects that Reich + Petch Design International and Science North Enterprises have partnered on include the Western Canada Aviation Museum, master plan for the National Hurricane Museum in southwest Louisiana and a WaterWorks travelling exhibit being produced by Science North. For more information on Science North’s multimedia and travelling exhibit business, visit http://sciencenorth.ca/enterprises on the web. For more information on Reich + Petch, visit: http://www.reich-petch.com

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For further information and/or visual material,

CONTACT:

Nancy Griffin
Science North
705-522-3701, ext. 276
griffin@sciencenorth.ca

Janet Conover
Arts & Communications
416-966-3421
jconover@artscom.ca

Emily Masuda
Reich + Petch Design International
416-480-2020
masuda@reich-petch.com

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Media Contact:

Christine Catt
Marketing Specialist
Science North & Dynamic Earth
(705) 522-3701 ext. 227
catt@sciencenorth.ca
sciencenorth.ca

Science North is an agency of the Government of Ontario and a registered charity #10796 2979 RR0001. Dynamic Earth is a Science North attraction. IMAX® is a registered trademark of IMAX Corporation.

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